Contest Passion Pay and copyright infringement controversy

College students preparing for employment generally participate in contests to challenge themselves. Contests are an opportunity for entrants to show their abilities to the world, and for organizers to review various creative works and fresh ideas.

However, the contest outline states that the copyright of the winning work may belong to the organizer. Have you ever seen the phrase? In some contests, although the copyright of the work is in principle held by the entrant, it is frequently transferred to the organizer. Additionally, some contests cause controversy by offering low compensation to entrants. This clearly indicates the pros and cons of the contest.

Recently, CJ Olive Young held an event called “Draw an All Young Professional Profile Picture Header” on its social network service account, but the event was canceled. This event was a contest to design Olive Young’s official profile image, and was scheduled to run until the end of this month.

The reason for the cancellation of this event was the controversy over “Passion Pay”. Prizes were presented as gift cards of 300,000 won (3 people), gift cards of 30,000 won (10 people), and gift cards of 10,000 won (20 people). When the event was announced, Internet users asked, “Are they offering designs to be used on Olive Young’s official account for 300,000 won?”, “They gave Olive Young gift cards instead of cash as prizes. Even though it was a college student contest, the prize money was given in cash.” I have to give it to you” etc. Moreover, Olive Young did not specify whether the copyright for the submitted work belongs.

According to the “Creative Works Contest Guide” published by the Ministry of Culture, Sports and Tourism and the Korea Copyright Commission, the copyright holder of the winning work in the contest must receive fair compensation. You must receive it. This compensation amount is determined taking into account trading practices and market prices. In addition, the Ministry of Culture, Sports and Tourism recommends that when holding a contest, it announces in advance that “the copyright of the submitted work belongs to the entrant, and only the winning work may be copied and distributed for O years.”
| ||Olive Young deleted the post after receiving negative reactions on the Internet. An Olive Young official explained, “After assessing customer reactions from various angles, we decided to stop the event.”